Co-Founder & Chief Parenting Officer, Betteroo
Rachel Rothman is the co-founder and Chief Parenting Officer of Betteroo, where she’s building the sleep and parenting support she wished existed during her own sleepless nights as a new mom.
Before Betteroo, Rachel spent more than 15 years as Chief Technologist and Executive Technical Director at the Good Housekeeping Institute, the legendary consumer product evaluation laboratory at Hearst. There, she oversaw testing methodology, implementation, and reporting across six labs — evaluating thousands of products from baby gear and toys to consumer electronics and home appliances. She managed the Good Housekeeping Seal, the Green Good Housekeeping Seal, and the GH Innovation emblem.
Rachel holds a Bachelor of Science in Mechanical Engineering and Applied Mechanics, with a minor in Mathematics, from the University of Pennsylvania.
As a nationally recognized product and technology expert, Rachel has appeared on Good Morning America, the Today Show, CBS Mornings, Fox Business, MSNBC, and Anderson Live. Her work has been published in Good Housekeeping, CNN Underscored, and Yahoo Life, among others. She is the author of Good Housekeeping Amazing Science: 83 Hands-On S.T.E.A.M. Experiments for Curious Kids (Hearst Home Kids).
As an engineer and the mom of two daughters and a son, Rachel is passionate about making expert-level guidance accessible to every family — not just those who can afford a private sleep consultant. At Betteroo, she combines her rigorous product-testing mindset with firsthand parenting experience to create sleep plans that actually work in the real world.
Featured Media Appearances
Good Morning America · Today Show · CBS Mornings · Fox Business · MSNBC · Anderson Live
Published Work
Good Housekeeping · CNN Underscored · BabyCenter
Harper’s Bazaar · Car & Driver · Good Housekeeping Amazing Science (book)
Articles by Rachel
- How to Make a Baby Poop: Gentle Ways to Relieve Constipation
- Grunting Baby Syndrome: Why It Happens and When to Worry
- Nap Training: How and When to Start
- Separation Anxiety and Baby Sleep: Why It Happens and How to Help
- Can Babies Sleep on Their Side? Safe Age and Guidance
- Lullaby Lyrics: Classic Bedtime Songs to Sing Your Baby to Sleep
- When Do Babies Giggle? Ages, Stages, and What to Expect
- 22 Month Sleep Regression
- 21 Month Sleep Regression
- 19 Month Sleep Regression
- 12 Month Old Wake Windows
- 11 Month Old Wake Windows
- 10 Month Old Wake Windows
- 9 Month Old Wake Windows
- 8 Month Old Wake Windows
- 7 Month Old Wake Windows
- 6 Month Old Wake Windows
- Baby Massage for Sleep: A Gentle Bedtime Routine
- Cry It Out Method for Toddlers: Does It Work?
- Can Babies Burp While Sleeping? What Parents Should Know
- Newborn Sleep Schedule Week by Week: The First 12 Weeks
- Baby Waking Up Too Early? Why It Happens and How to Fix It
- Baby Sleep Cycles: How Your Baby’s Sleep Really Works
- Do Babies Sleep More During Growth Spurts?
- When Do Babies Sleep Through the Night?
- Baby Sleep When Sick: What to Expect and How to Help
- Why Does My Baby Laugh in Their Sleep?
- How Long Do Sleep Regressions Last? What to Expect at Each Age
- 13 Month Old Milestones: Walking, Words, Sleep, and What to Expect
- Gentle Sleep Training: Methods That Minimize Crying
- How to Burp a Sleeping Baby Without Waking Them
- The Chair Method of Sleep Training: How It Works, Step by Step
- Why Do Babies Fight Sleep? Common Reasons and What Helps
- 17 Month Old Milestones: Walking, Words, Sleep, and What to Expect
- 11 Month Old Milestones: Movement, Words, Sleep, and More
- Baby Witching Hour: Why Evenings Are Hard and How to Cope
- When Do Babies Start Laughing? Ages, Stages, and What to Expect
- When to Start Sleep Training: The Right Age and Readiness Signs
- Baby Nap Transitions: When Babies Drop to 2 Naps and 1 Nap
- How to Put a Baby to Sleep: A Calm, Step by Step Guide
- Baby Won’t Sleep in the Bassinet? Why, and What Helps
- When Can Babies Sleep on Their Stomach? Safe Age and Guidance
- Baby Wakes Up Screaming: Causes and How to Respond
- Baby Reflux and Sleep: How to Help a Refluxy Baby Rest Safely
- Active Sleep in Newborns: Why Your Baby Twitches, Grunts, and Stirs
- The Eat, Play, Sleep Routine: How It Works and When to Use It
- How Long Should a Newborn Sleep Without Feeding?
- Baby Banging Head on the Crib: Why It Happens and When to Worry
- Why Is My Baby Taking Short Naps? Causes and Fixes for Catnapping
- Newborn Sleeping on Their Side: Is It Safe? What Parents Should Know
- Separation Anxiety and Baby Sleep: Why Nights Get Harder and What Helps
- Why Do Babies Sleep With Their Arms Up?
- Gassy Baby at Night: Why It Happens and How to Help Them Sleep
- Teething and Sleep: How to Help a Teething Baby Sleep at Night
- When Do Babies Start Dreaming? Baby Dreams, Nightmares, and Night Wakings
- The Pick Up Put Down Method: A Gentle Sleep Guide
- Best Lullaby Songs for Babies: A Calming Playlist
- How Long Can Formula Sit Out? Safe Storage Times
- When Can Babies Sleep With a Blanket? Safe Age Guide
- 14 Month Old Milestones: What to Expect at 14 Months
- When Do Babies Start Cooing? Early Sounds Timeline
- How to Help a Newborn Poop: Gentle, Safe Relief
- The 4th Trimester: What It Is and How to Survive It
- Best Baby Room Temperature for Sleep: 68 to 72°F
- Baby Twitching in Sleep: Is It Normal? What to Know
- 2 Year Old Milestones: What Most Children Do by Age 2
- When Do Babies Start Babbling? Cooing to First Words Timeline
- When Can Babies Hold Their Head Up? Head Control Milestones
- What Should Baby Wear to Bed? A Safe Sleepwear Guide by Temperature
- Baby Crying in Sleep: Why It Happens and When to Worry
- Do Babies Sleep Better in Their Own Room? What the Evidence Says
- 5 Month Old Wake Window: Awake Times, Naps, and Sample Schedule
- 4 Month Old Wake Window: How Long, How Many Naps, Sample Day
- 3 Month Old Wake Windows: Awake Times, Naps, and a Sample Day
- Newborn Wake Windows: How Long Should a Newborn Stay Awake?
- How to Relieve Baby Gas: What Works and What Does Not
- Why Is My Baby Fighting Sleep? Causes and Fixes
- Night Weaning: When and How to Drop Night Feeds
- The Chair Method: How to Sleep Train Gradually
- The Cry It Out Method: How It Works and the Evidence
- Dream Feed: How to Do It and Whether It Helps
- Paced Bottle Feeding: How to Do It, Step by Step
- When Do Babies Sleep Through the Night?
- Colic in Babies: Signs, Causes and What Helps
- How Much Should a Newborn Eat? Amounts by Age
- 22 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 11 Month Sleep Regression: Why It Happens, How Long It Lasts, and What Helps
- 21 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 20 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 19 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 18 Month Old Sleep Schedule: Naps, the 18-Month Regression and Bedtime
- 17 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 16 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 2 Month Old Sleep Schedule: A Realistic Rhythm for Naps and Nights
- 3 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 7 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 9 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 13 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
- 14 Month Old Sleep Schedule: The 2-to-1 Nap Transition, Windows and Bedtime
- 15 Month Old Sleep Schedule: Naps, Wake Windows and Bedtime
