Co-Founder & Chief Parenting Officer, Betteroo
Rachel Rothman is the co-founder and Chief Parenting Officer of Betteroo, where she’s building the sleep and parenting support she wished existed during her own sleepless nights as a new mom.
Before Betteroo, Rachel spent more than 15 years as Chief Technologist and Executive Technical Director at the Good Housekeeping Institute, the legendary consumer product evaluation laboratory at Hearst. There, she oversaw testing methodology, implementation, and reporting across six labs — evaluating thousands of products from baby gear and toys to consumer electronics and home appliances. She managed the Good Housekeeping Seal, the Green Good Housekeeping Seal, and the GH Innovation emblem.
Rachel holds a Bachelor of Science in Mechanical Engineering and Applied Mechanics, with a minor in Mathematics, from the University of Pennsylvania.
As a nationally recognized product and technology expert, Rachel has appeared on Good Morning America, the Today Show, CBS Mornings, Fox Business, MSNBC, and Anderson Live. Her work has been published in Good Housekeeping, CNN Underscored, and Yahoo Life, among others. She is the author of Good Housekeeping Amazing Science: 83 Hands-On S.T.E.A.M. Experiments for Curious Kids (Hearst Home Kids).
As an engineer and the mom of two daughters and a son, Rachel is passionate about making expert-level guidance accessible to every family — not just those who can afford a private sleep consultant. At Betteroo, she combines her rigorous product-testing mindset with firsthand parenting experience to create sleep plans that actually work in the real world.
Featured Media Appearances
Good Morning America · Today Show · CBS Mornings · Fox Business · MSNBC · Anderson Live
Published Work
Good Housekeeping · CNN Underscored · BabyCenter
Harper’s Bazaar · Car & Driver · Good Housekeeping Amazing Science (book)
Articles by Rachel
- How Many Crib Sheets Do I Need? A Practical Answer for Every Stage
- Nursery Rhymes: 40 Classic Rhymes and Songs With Words (Plus Why They Help Kids)
- Boy Names That Start With G: 144 G Names With Origins and Meanings
- Boy Names That Start With W: 146 W Names With Origins and Meanings
- Baby Sleep, Daycare and Going Back to Work: A 4-Week Plan for Naps and Nights
- Boy Names That Start With T: 150 T Names With Origins and Meanings
- Boy Names That Start With R: 149 R Names With Origins and Meanings
- Ocean Names: 146 Sea-Inspired Baby Names for Boys and Girls With Meanings
- Wife Quotes: 53 Deep, Sweet and Funny Quotes for Your Wife
- Prayer for My Wife: 28 Heartfelt Prayers for Your Wife
- House Blessing Prayer: 27 Prayers to Bless Your New Home
- Step Dad Quotes: 48 Heartfelt Quotes for Bonus Dads
- Birthday Wishes for Wife: 60 Romantic, Sweet and Funny Messages
- Girl Names That Start With D: 145 D Names With Origins and Meanings
- Baby Bouncer vs Swing: Differences, Safety Rules and Which You Need
- Toddler Room Ideas: 30 Safe, Practical Ways to Set Up a Room That Grows With Your Child
- Boy Names That Start With H: 144 H Names With Origins and Meanings
- Drool Rash: What It Looks Like, Causes and How to Treat It at Home
- Girl Names That Start With G: 148 G Names With Origins and Meanings
- Splitting Night Shifts With a Newborn: Schedules That Let Both Parents Sleep
- Girl Names That Start With I: 147 I Names With Origins and Meanings
- Middle Names for Boys: 150 Classic, Short and Unique Picks With Meanings
- Same Sleep Routine With Every Caregiver: How to Get Grandparents, Nannies and Dads on One Plan
- Bible Verses About Fathers: 27 KJV Verses for Father’s Day and Every Day
- Bible Verses About Marriage: 29 KJV Verses on Love, Weddings, and Staying Close
- Bible Verses for Birthday Cards: 35 KJV Birthday Blessings
- Bible Verses About Children: 30 KJV Verses for Parents
- Marriage Prayer: 28 Prayers for a Strong, Loving Marriage
- 39 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Boy Names That Start With N: 134 N Names With Origins and Meanings
- Girl Names That Start With N: 145 N Names With Origins and Meanings
- Girl Names That Start With H: 143 H Names With Origins and Meanings
- 40 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Child Sleeping in Parents’ Bed: Is It Normal, and How to Stop It Gently
- Bedtime Stalling: How to Handle a Toddler’s Million Requests at Bedtime
- Mini Crib Guide: Size, Safety Rules and When Your Baby Outgrows It
- Boy Names That Start With B: 147 B Names With Origins and Meanings
- Girl Names That Start With T: 147 T Names With Origins and Meanings
- Mother’s Day Poems: 26 Original Poems for Mom, From Short to Sweet
- Baby Bible Verses: 27 KJV Verses for a Nursery, Baby Shower, or Card
- Bible Verses for Kids: 35 Short, Easy Verses to Memorize
- A Mother’s Love Quotes: 42 Heartfelt Quotes About a Mom’s Love
- Bible Verses for Mother’s Day: 30 KJV Verses About Mothers
- Baby Sleep Consultant Cost in Australia: 2026 Prices and Free Options
- Baby Sleep Consultant Cost UK: What Parents Pay in 2026
- How Much Does a Baby Sleep Consultant Cost? Real 2026 Prices From 430+ Consultants
- 37 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Preschooler Sleep: Real Help for 3 to 6 Year Olds (Not Just Babies)
- Boy Names That Start With D: 147 D Names With Origins and Meanings
- 38 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Toddler Afraid of the Dark: Why It Happens and How to Help
- 35 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Girl Names That Start With B: 141 B Names With Origins and Meanings
- Girl Names That Start With R: 133 R Names With Origins and Meanings
- 34 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Fall Activities for Kids: 60+ Ideas for Home, Outdoors and Family Days
- Prayer to Have a Baby: 29 Prayers for Fertility and Conception
- Monday’s Child Poem: Full Rhyme, Meaning for Every Day, and New Verses
- Prayer for Sick Baby: 29 Prayers for Healing and Comfort
- Baptism Bible Verses: 25 KJV Verses for a Baby’s Baptism
- Baby Announcement Captions: 50 Birth Announcement Ideas for Instagram
- 29 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Newborn Scrunch: Why Newborns Curl Up and When It Ends
- 31 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Activities for 2 Year Olds: 50+ Easy Ideas for Home, Outdoors and Rainy Days
- 32 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Sleep Deprivation in New Parents: Is It Normal, and How Do You Cope?
- 30 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Southern Girl Names: 136 Classic and Modern Names With Meanings
- Where to Donate Toys: 15 Places That Accept Toy Donations (and What They Take)
- Prayer for Unborn Baby and Mother: 28 Prayers for a Healthy Pregnancy
- Prayer for Family Protection: 33 Prayers to Keep Your Loved Ones Safe
- Prayer for Safe Delivery of Baby: 34 Prayers for Labor and Birth
- Prayer for Baby: 34 Prayers and Blessings for a Newborn
- Catholic Meal Prayer: Bless Us, O Lord and 31 More Prayers Before Meals
- Mexican Names: 147 Girl and Boy Names With Meanings
- 26 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- 25 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- 21 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Breech Baby: Causes, Turning Options and What Happens at Birth
- 23 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Second Trimester: Weeks, Symptoms, Baby Development and What to Expect
- When Do Babies’ Eyes Change Color? Timeline, Eye Color Chart and Genetics
- A Christmas Prayer: 37 Prayers for Family, Dinner, and Christmas Eve
- Prayer for the New Year: 37 Prayers for Family, Fresh Starts, and Hope
- Birthday Prayer: 42 Prayers for Your Child, Loved Ones, and Yourself
- Christmas Captions: 64 Cute, Short, and Funny Lines for Instagram
- Thanksgiving Captions: 66 Short, Funny, and Grateful Lines for Your Photos
- 16 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- 19 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Russian Boy Names: 149 Names With Meanings and Cyrillic
- Disney Girl Names: 105 Princess and Character Names With Meanings
- 17 Weeks Pregnant: Symptoms, Baby Development and What to Expect
- Chinese Girl Names: 121 Names With Characters and Meanings
- Chinese Boy Names: 100 Names With Characters and Meanings
- Thanksgiving Riddles: 98 Riddles With Answers for Kids and Adults
- Christmas Riddles: 103 Riddles With Answers for Kids and Adults
- Gingerbread House Ideas: 56 Easy, Creative Designs for Kids and Families
- Names That Mean Light: 138 Girl and Boy Names Meaning Light, Sun and Dawn
- Thanksgiving Facts: 88 Fun Facts About Thanksgiving for Kids and Families
