Baby sleeping gently

The Only Sleep App
That’s Actually Personalized

Dozens of articles. Books. Web courses. Apps. And somehow… nothing sticks.

You’ve read everything. Tried the tips. Downloaded the apps. And your baby laughs at “drowsy but awake.”

Here’s what nobody told you: most “personalized plans” are just templates with your baby’s name swapped in. When they don’t work, you’re left wondering what you’re missing.

Betteroo is different. We don’t just give you a plan—we stay with you. When your baby hits a regression, when teething blows everything up, when travel, illness or real life gets in the way…

We adapt. Because your baby is different, and cookie-cutter advice was never going to work.

You’re not failing at this. You’re exhausted, overwhelmed, and trying to survive something brutal while the world expects you to figure it out alone.

Let us help you find your footing.

Toddler sleeping gently

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Over 621,000 parents saved &
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Backed by experts,
Based on science,
Designed for real life.

Built with pediatric sleep specialists, developmental psychologists, and insights from thousands of real parents who’ve been where you are right now.

Based on research and data from these leading organizations

Grounded in established sleep, developmental research and data from these leading organizations

Why most sleep training advice fails you

The sleep training industry has a secret: they design for ideal conditions.

They assume you have the bandwidth for complex routines, rigid schedules, and perfect consistency.
And that your child will cooperate if you just “follow the plan”.

But that’s not reality.

Reality is running on 45 minutes of sleep.
Forgetting whether you ate today.
Doing everything “right” and still watching it fall apart.

We design for real life.

What makes Betteroo better?

  • We ask about YOU first — How are you doing? Really. Your capacity matters.
  • We adapt in real-time — When something stops working, we adjust the plan.
  • We stay through the chaos — No 4-week sleep training deadlines. No “just read the plan” emails. We’re here to support you when things get hard.
  • We measure what actually matters — Not just “baby sleeps 12 hours.” Did you get yourself back? Can you drink hot coffee? Say yes to plans? Breath again?

Your baby sleeping better is the proof.
You getting your life back is the point.

Who we are

Rachel Rothman, parenting expert

Rachel Rothman

Featured expert on Good Morning America
Ellen Reisel, Developmental psychologist

Ellen Reisel

Jennifer Jaye, LCSW

Jennifer Jaye, LCSW

How It Works

Take Quiz

Get Your Personalized Plan

Get Yourself Back

They got themselves back

Testimonial of a user that used Betteroo

★★★★★

Testimonial of a user that used Betteroo

★★★★★

Testimonial of a user that used Betteroo

★★★★★

From Our Research

79% of parents are running
on less than 6 hours of sleep

We surveyed 32,058 parents across 97 countries. The results reveal what’s really happening behind closed nursery doors.

No more…

Join 35,000+ parents
taking the first step

Your real questions,
our honest answers