About Betteroo
Betteroo is an emotionally-attuned personalized sleep coaching tool that helps exhausted parents build an adaptive plan that actually fits their baby and their life.
From our founder
I spent 15 years at the Good Housekeeping Institute testing thousands of products — evaluating whether they actually solved real-world problems.
But when I became a mom, I couldn’t find sleep support that spoke to my experience as an exhausted parent.
Everything was focused on perfect schedules. Nothing was designed for the parent running on empty.
So I built what I wished had existed: Betteroo – expert-backed sleep guidance that adapts to real families, real babies, and real life.
Rachel Rothman
Co-founder of Betteroo
What makes us different
What Makes Betteroo Different
Most sleep advice is designed for ideal conditions — a well-rested parent, a textbook baby, and perfect consistency. That’s not reality.
Betteroo turns sleep science into small, doable steps, and adjusts your plan when real life inevitably gets messy.
Betteroo helps parents:
Understand why their baby is waking
Get step-by-step sleep guidance
Adapt the plan when regressions or illness happen
Rebuild confidence as a parent
Our expert team
Built on a foundation of
cross-disciplinary expertise.
Combining developmental science, clinical practice, and real-world parenting.
Rachel Rothman
Co-Founder & Chief Parenting Officer
Former Chief Technologist at the Good Housekeeping Institute (15 years). BSE in Mechanical Engineering from UPenn. Featured expert on Good Morning America, Today Show, CBS Mornings. Published author and mom of three.
Read Rachel’s full bio →
Dr. Meidad Greenberg, MD
Pediatric Medical Advisor
Board-certified pediatrician and pediatric nephrologist. Fellowship-trained at Albert Einstein College of Medicine and Children’s Hospital at Montefiore. Award-winning medical educator, published researcher, and father of three who brings rigorous clinical oversight to everything Betteroo builds.
Ellen Reisel
Developmental Psychologist
Senior supervising developmental psychologist with decades of experience working with children, parents, and multidisciplinary care teams. Ensures every piece of Betteroo guidance is grounded in developmental science.
Jennifer Jaye, LCSW
Licensed Clinical Social Worker
More than 15 years helping children and families understand developmental, sensory, and behavioral differences. Specializes in parent coaching and practical intervention.
Dr. Magdalena M. Oledzka,
PT, PhD, DPT, MBA, PCS, c/NDT
Pediatric Physical Therapy Advisor
Board-Certified Clinical Specialist in Pediatric Physical Therapy with 25+ years of experience. Clinical Lead at the Hospital for Special Surgery Pediatric Rehabilitation and Young Athlete Center. 2020 Academy of Pediatric Physical Therapy Dissertation Award recipient.
Marci Silver, MS, CCC-SLP
Speech-Language Pathology Advisor
NY, CA, and CT-certified speech-language and feeding pathologist. MS from Teachers College, Columbia University. Trained in PROMPT, TalkTools, SOS feeding, and myofunctional therapy. Clinical experience at The Brooklyn Hospital Center and the Hospital for Special Surgery.
Evidence-based, always
Grounded in established research.
Betteroo’s guidance is grounded in established sleep and developmental research from organizations including the American Academy of Pediatrics, the National Institutes of Health, and the National Sleep Foundation. Our approach is designed to strengthen the bond between parent and child.
Grounded in established sleep and developmental research and guidance from leading organizations worldwide.
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