Press Kit · State of Parent & Baby Sleep 2026Press Kit · 2026
The baby sleep crisis
is really an identity crisis.
Press resources, statistics, expert interviews, and brand assets for journalists covering Betteroo and the State of Parent & Baby Sleep 2026 — the largest survey of its kind on families actively seeking sleep help.
Award winner · 2026
Family Choice Award — Babies & Parenting
Recognized for putting the parent — not just the baby — at the center of sleep support.
View on Family Choice Awards →01 — The story at a glance
Media one-pager & key statistics.
A printable fact sheet with publishable statistics, story angles that challenge conventional wisdom, and the Betteroo philosophical reversal in 200 words. Built for journalists working on deadline.
79%
of parents sleep fewer than six hours a night
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82%
describe themselves as exhausted or drained
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68%
of 7–9-month-olds wake three or more times a night
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70%
say sleep loss is making them feel distant from their partner
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9.5%
of babies fall asleep on their own
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73%
of single parents feel depleted “often”
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02 — The data
State of Parent & Baby Sleep 2026.
The largest survey of its kind on families actively seeking sleep help. Methodology, full findings, and downloadable charts available below. Subgroup cuts — by city, region, age band, or household composition — available on request.
betteroo. Vol 01 / 2026
The State of Parent & Baby Sleep.
betteroo.ai/state-of-baby-sleep
Get the report
PDF, full charts and tables, methodology notes, and a downloadable chart pack with attribution baked in. Subgroup data — by household composition, geography, child age — available on request and turns around within 2 business days.
Suggested citation
Betteroo. State of Parent & Baby Sleep 2026. betteroo.ai/state-of-baby-sleep
03 — Press releases
Recent announcements.
Press releases in chronological order. Each is available as a web page and downloadable PDF.
04 — Leadership & experts
The team behind a parent-first reversal.
Founder, medical advisor, and advisory board members available for press interviews. Each has specific topic areas they’re available to discuss.
Rachel Rothman
Co-founder & Chief Parenting Officer
Parent-first design Industry reversal TV / podcast
Former Chief Technologist, Good Housekeeping Institute (15 yrs). Children’s science author, parenting summit organizer, former ASTM committee member. Featured on GMA, Today, and CBS Mornings.
Meidad Greenberg, MD
Pediatric Medical Advisor
Pediatric sleep Methodology review
Board-certified pediatrician and pediatric nephrologist. Fellowship-trained at Albert Einstein College of Medicine and Children’s Hospital at Montefiore. Medical reviewer of the 2026 report.
Ellen Reisel
Developmental Psychologist · Advisory Board
Child development Parent–child attachment
Developmental psychologist with decades of experience working with children, parents, and multidisciplinary care teams.
Jennifer Jaye, LCSW
Clinical Social Worker · Advisory Board
Parent mental health Sensory & behavioral
Licensed clinical social worker with more than 15 years helping families navigate developmental, sensory, and behavioral differences.
05 — Product in action
App screenshots & top reels.
High-resolution product screenshots and Betteroo’s top-performing Instagram reels. Each captioned for editorial context. B-roll and additional imagery available on request.
A — Onboarding
Getting to know parent & baby
Quiz · 01We learn about the parents and baby.
Quiz · 02We learn about the parents and baby.
Hours of sleepWhere the parent is starting from.
The goalWhat better sleep will help them do.
B — Tracking
Sleep & feeding, one tap at a time
TrackingDaily log overview.
SleepTrack sleep sessions.
SolidsTrack feeding solids.
BreastfeedingTrack nursing sessions.
C — Personalized content
Reading that meets the moment
Sleep FoundationThe Kangaroo path — lessons unlock as the parent moves through their plan.
Personalized contentGetting back to work.
Personalized contentDevelopment.
Sleep methodsMethods explained, no dogma.
D — Plan, schedule & insights
A daily rhythm, measured weekly
Personalized scheduleSleep and feeding recommendations together.
Sleep insightsWeekly sleep & feeding analytics in plain language.
In-app journalDaily log of sleep, feeds, diapers and measurements.
Top reels — @trybetteroo
Editorial-friendly short videos. Click to view on Instagram.
@trybetteroo · 01Instagram reel.
@trybetteroo · 02Instagram reel.
@trybetteroo · 03Instagram reel.
@trybetteroo · Motherhood“Everyone needs you but no one sees you…”
06 — Brand assets
Logo, colors, & type.
Editorial-ready brand assets in PNG and SVG. For specific layouts not covered, write to [email protected].
betteroo.
Cream background
betteroo.
Terracotta background
betteroo.
Charcoal background
Cream
#F5EFE4
Paper
#FAF6EE
Terracotta
#C76F3B
Deep terra
#A55421
Charcoal
#1F1B16
Individual assets
Right-click → Save As, or click to open in a new tab
07 — Parent stories
Voices from the survey.
Anonymized excerpts from parents who completed the survey. We can connect journalists directly with parents who have consented to media outreach.
Arc 01 · Co-sleeping recovery
We never planned to co-sleep. We fell into it at 5 months because nothing else worked. I felt like a failure for years before I learned how common it actually was.
Arc 02 · The 7–9 month peak
Everyone told me to wait it out, that the four-month regression was the worst of it. Then she turned eight months and I lost myself entirely.
Arc 03 · Single-parent depletion
There’s no one to tap in. There’s no “your turn.” The depletion just compounds.
For journalists
We can match you with a parent across a range of story arcs. Email [email protected] with your story angle and we’ll connect you.
08 — FAQ for media
Quick answers for journalists on deadline.
The questions reporters ask us most. For anything not covered, write to [email protected].
About the company
4 questions
What is Betteroo?
An AI-guided sleep coaching platform for parents of children 0–6, built on a single philosophical reversal: start with how the parent is doing, not the baby’s wake windows. $1/day.
When was Betteroo founded, and by whom?
November 2025, by Rachel Rothman, former Chief Technologist of the Good Housekeeping Institute. Headquartered in New York, NY.
How is Betteroo different from a sleep consultant?
Traditional sleep consulting costs $400–$600 per engagement and centers the baby’s schedule. Betteroo costs $1/day and centers the parent’s capacity, then designs the plan around it. Medically reviewed, available 24/7.
Who is Betteroo for?
Parents and caregivers of children ages 0–6 who are actively losing sleep and looking for help. Single parents, partnered parents, co-sleepers, and crib sleepers all use it.
About the State of Parent & Baby Sleep 2026
5 questions
How was the data collected?
52,642 completed responses to the Betteroo Sleep Assessment between July 2025 and April 2026, from parents of children 0–6 actively seeking sleep help. Self-reported, anonymized, aggregated.
Is the sample representative?
It is a self-selected sample of parents already searching for sleep help, not a probability sample of all parents. We are transparent about that scope. The size and breadth still make it the largest study of its kind on families in the help-seeking moment.
Was it medically reviewed?
Yes. Reviewed by Dr. Meidad Greenberg, MD, board-certified pediatrician and pediatric nephrologist.
Can I get subgroup data, by city or age band?
Yes. Email [email protected] with the cut you want. Most custom requests turn around in 2 business days.
How should I cite the data?
Betteroo. State of Parent & Baby Sleep 2026. betteroo.ai/state-of-baby-sleep
Interviews & assets
5 questions
Can I speak with a Betteroo parent for my story?
Yes. Email [email protected] with your story angle and we’ll match you with a parent who has consented to media outreach.
Is Rachel Rothman available for interviews?
Yes, including TV, podcast, and written. She is comfortable on camera and has appeared on GMA, Today, and CBS Mornings.
Can I get logos, screenshots, and headshots?
All assets are downloadable from this page. For high-resolution editorial assets or formats not listed, email [email protected].
Do you grant embargoes?
Yes, for select outlets. Request via [email protected] with publication, reporter, embargo time, and angle.
What is your typical response time?
Within 2 business days. Mark URGENT in your subject line for same-day deadlines and we’ll do our best.
09 — Press contact
Reach our team.
Replies within 2 business days. Mark URGENT in your subject line for same-day deadlines.
Data may be reproduced with attribution to Betteroo State of Parent & Baby Sleep 2026.