The Only Sleep App That's Actually Personalized
A plan that adapts to your baby's quirks and adjusts when life gets messy. Not a PDF with your baby's name inserted.
4.8 based on 24,129 reviews
We know what you've tried
47 articles. Books. Web courses. Nothing works.
You've read everything. Tried the tips. Downloaded the apps. And your baby laughs at "drowsy but awake." Here's what nobody told you: most "personalized plans" are templates with your baby's name inserted. When they don't work, you blame yourself. Betteroo is different. We don't just give you a plan—we stay with you. When your baby hits a regression, when teething destroys everything, when life gets messy... we adapt. Because your baby IS different, and cookie-cutter advice was never going to work. You're not failing at this. You're drowning in something brutal while the world expects you to figure it out alone. Let us pull you out.
Backed by experts, Based on science, Built for your breaking point.
Created with pediatric sleep specialists, developmental psychologists, and thousands of real parents who've been exactly where you are right now.
Based on research and data from these leading organizations
As Featured In
Why most sleep advice fails you
The sleep training industry has a secret: they design for ideal conditions. They assume you have the bandwidth for complex routines, the consistency for rigid schedules, and the energy you simply don't have.
We design for reality. For the mom running on 45 minutes of sleep. For the parent who can barely remember if they ate today. For families where "consistency" is impossible because life keeps happening.
What makes Betteroo different:
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We ask about YOU first — How are you doing? Really. Your capacity matters.
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We adapt in real-time — When the plan stops working, we don't blame you. We adjust.
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We stay through the chaos — No 4-week time limits. No "just read the plan" emails. We're here.
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We measure what matters — Not just "baby sleeps 12 hours." Did YOU get yourself back? Can you drink hot coffee? Did you make it to book club?
Your baby sleeping better is the proof. You getting your life back is the point.
Who we are
We're on a mission to help parents and babies sleep better.
Rachel Rothman
Rachel is a renowned parenting expert who blends science, empathy and real-world experience as a mom of three
Ellen Reisel
Developmental psychologist with decades of experience working with children and parents and multidisciplinary teams.
Jennifer Jaye, LCSW
For more than 15 years, Jennifer has helped children and families better understand developmental and sensory differences.
How It Works
Take Quiz
Tell us about YOU (not just baby)
Our 3-minute assessment asks what no one else does: How are you actually doing? What's your capacity today? We build your plan around your reality, not an unreal scenario.
Get your custom plan
Get Personalized Plan
Custom Sleep Plan that adapts with you
Your personalized plan isn't a PDF we email and forget. It evolves - through regressions, teething, travel, illness. When it stops working, we adjust. That's the point.
Get Yourself Back
Support that stays (not disappears)
Daily micro-supports that fit your chaos. Expert guidance when you need it. We don't abandon you with 'read the plan'—we stay until you've got yourself back.
4.8 based on 24,129 reviews
Actually personalized
4.6
Made me feel seen
4.9
Adapts when needed
4.8
Easy to use
4.7
Worth every penny
4.8
They got themselves back
I don't feel like I'm failing anymore. That's the biggest thing. Yes, my baby sleeps now—but I also feel like myself again. I went to book club for the first time in 6 months.
Every other program gave us a template and disappeared. When it didn't work, we blamed ourselves. Betteroo actually adjusted when our son hit a regression. They stayed with us. That's the difference.
The first question they asked was 'How are YOU doing?' Not my baby's schedule. Not wake windows. Me. I cried. No one had asked that in months. That's when I knew this was different.
The first question they asked was 'How are YOU doing?' Not my baby's schedule. Not wake windows. Me. I cried. No one had asked that in months. That's when I knew this was different.
No more...
Googling at 2AM
Cold coffee and showers
Feeling like you're failing
Templates as 'custom plans'
Alone with 'just read the plan'
Expensive consultants
24,129 parents pulled out of drowning
24,129
Parents who got themselves back
94%
Feel like themselves again in 30 days
4.8★
Average rating
Your real questions, honest answers
We know sleep can feel overwhelming. Here's what you actually want to know.
Most programs give you a template with your baby's name inserted, then disappear. When it doesn't work, you blame yourself. Betteroo stays with you. We adapt when things stop working - through regressions, teething, travel, illness. We don't abandon you with 'just read the plan.' We stay until you've got yourself back. That's the difference.
Because we're not giving you another template to fail at. We design for your actual capacity—not the ideal version of you with 8 hours of sleep. We ask 'what can you handle today?' not 'follow this rigid schedule.' And when it stops working (because life is messy), we adjust instead of blaming you.
No. We offer methods that align with your comfort level—from gentle, gradual approaches to more structured techniques. You choose what feels right. If it feels wrong, we don't do it. There's no one-size-fits-all because every family is different.
We designed this for parents running on fumes. Daily micro-supports take 5-15 minutes, not hour-long modules. Simple tracking, not complex sleep logs. Everything assumes you're depleted, not operating at full capacity. Because you're not—and that's okay.
Then we adjust. That's the whole point. Your baby IS different—every baby is. When the plan stops working, we don't say 'you're not following it right.' We say 'let's figure out what your baby needs.' We stay until we find what works.
We understand the hesitation—you've probably spent money on things that didn't work. Betteroo costs less than one session with a sleep consultant ($300-1800) and stays with you much longer. Plus, we have a 7-day money-back guarantee. If we can't help, you pay nothing.
Many parents notice changes in the first week. But here's what matters more: you'll start feeling like yourself again. The ability to think clearly. Hot coffee. Making it to the thing you kept canceling. Your baby sleeping better is the proof—you getting your life back is the point.
It helps, but it's not required. Betteroo works with your reality—including if you're doing this mostly alone, if your partner isn't aligned, or if you're the only one handling nights. We adapt to your family structure, not the other way around.
Betteroo is designed for babies from newborn through toddler years. Our personalized plans adapt to your child's developmental stage, whether you're navigating newborn sleep patterns, the 4-month regression, or transitioning to one nap. We grow with your family's needs.
Ready to start thriving?
Take our 3-minute assessment. We'll ask about YOU first—because your capacity matters. Then we'll build a plan that actually works for your baby, your life, and your breaking point.
4.8 based on 24,129 reviews