Co-Founder & Chief Parenting Officer, Betteroo
Rachel Rothman is the co-founder and Chief Parenting Officer of Betteroo, where she’s building the sleep and parenting support she wished existed during her own sleepless nights as a new mom.
Before Betteroo, Rachel spent more than 15 years as Chief Technologist and Executive Technical Director at the Good Housekeeping Institute, the legendary consumer product evaluation laboratory at Hearst. There, she oversaw testing methodology, implementation, and reporting across six labs — evaluating thousands of products from baby gear and toys to consumer electronics and home appliances. She managed the Good Housekeeping Seal, the Green Good Housekeeping Seal, and the GH Innovation emblem.
Rachel holds a Bachelor of Science in Mechanical Engineering and Applied Mechanics, with a minor in Mathematics, from the University of Pennsylvania.
As a nationally recognized product and technology expert, Rachel has appeared on Good Morning America, the Today Show, CBS Mornings, Fox Business, MSNBC, and Anderson Live. Her work has been published in Good Housekeeping, CNN Underscored, and Yahoo Life, among others. She is the author of Good Housekeeping Amazing Science: 83 Hands-On S.T.E.A.M. Experiments for Curious Kids (Hearst Home Kids).
As an engineer and the mom of two daughters and a son, Rachel is passionate about making expert-level guidance accessible to every family — not just those who can afford a private sleep consultant. At Betteroo, she combines her rigorous product-testing mindset with firsthand parenting experience to create sleep plans that actually work in the real world.
Featured Media Appearances
Good Morning America · Today Show · CBS Mornings · Fox Business · MSNBC · Anderson Live
Published Work
Good Housekeeping · CNN Underscored · BabyCenter
Women’s Health · Elle Decor · Harper’s Bazaar · Car & Driver · Good Housekeeping Amazing Science (book)
Articles by Rachel
- Best Developmental Toys for 0–3 Month Old Babies
- 2 Month Old Baby Milestones: What’s Normal and How to Support Your Baby
- When Do Babies Stop Drinking Formula? How to Transition to Milk
- The 8 Month Sleep Regression: Causes, Signs, and How to Help
- Newborn Sleep Routine: How to Build Healthy Sleep Habits From Day One
- When to Transition to Toddler Bed: Everything You Need to Know
- Nighttime Potty Training: What You Need to Know
- Baby Purees: A Complete Guide to First Foods
- When Can Babies Drink Water? What You Need to Know
- Baby Cries in Their Sleep: Is It Normal? What You Need to Know
- Growth Spurt vs Sleep Regression: What You Need to Know
- Baby Sleep Expectations: What’s Really Normal in the First Year
- Night Terrors in Toddlers: A Calm, Complete Guide
- Common Sleep Training Methods: An Essential Guide for New Parents
- Witching Hour: Evening Crying Causes & Proven Ways to Cope
- Positive Parenting Tips: 10 Proven Ways to Raise Confident Kids
- The Ferber Method Explained: 6 Facts Every New Parent Needs
- Chamomile Tea During Pregnancy: Is It Safe? What You Need to Know
- How to Navigate Baby Sleep Regressions
- 7-8 Month Old Feeding Schedule: How Much Is Enough? What You Need to Know
- How Long Does Formula Last? 5 Rules Every New Parent Should Know
- Spring forward 2026: How to Adjust Baby sleep schedule
- 6 Month Old Sleep Schedule: Bedtime, Naps and How to Support Your Baby
- Baby-Led Weaning Made Simple: How to Start Solids with Confidence
- 4 Month Old Sleep Schedule: Bedtime, Naps and How to Support Your Baby
- 3–4 Month Old Baby Feeding Schedule: When, How Much and How To Support
- When Do Babies Laugh for the First Time?
- When Do Babies Start Crawling and How to Encourage
- 4 Month Old Baby Milestones: Development, Growth and How-To Support Your Baby
- 3 Month Old Baby Milestones: Development, Growth and How-To Support Your Baby
- Baby Sleep Schedule by Age: Naps, Nights and How to make decisions with confidence
- 3 Month Old Sleep Schedule: Bedtime, Naps and How to Support Your Baby
- Tummy time for babies: When, How, and how to support
- 4 month sleep regression: why it happens, What’s normal and how to support your baby
