Co-Founder & Chief Parenting Officer, Betteroo
Rachel Rothman is the co-founder and Chief Parenting Officer of Betteroo, where she’s building the sleep and parenting support she wished existed during her own sleepless nights as a new mom.
Before Betteroo, Rachel spent more than 15 years as Chief Technologist and Executive Technical Director at the Good Housekeeping Institute, the legendary consumer product evaluation laboratory at Hearst. There, she oversaw testing methodology, implementation, and reporting across six labs — evaluating thousands of products from baby gear and toys to consumer electronics and home appliances. She managed the Good Housekeeping Seal, the Green Good Housekeeping Seal, and the GH Innovation emblem.
Rachel holds a Bachelor of Science in Mechanical Engineering and Applied Mechanics, with a minor in Mathematics, from the University of Pennsylvania.
As a nationally recognized product and technology expert, Rachel has appeared on Good Morning America, the Today Show, CBS Mornings, Fox Business, MSNBC, and Anderson Live. Her work has been published in Good Housekeeping, CNN Underscored, and Yahoo Life, among others. She is the author of Good Housekeeping Amazing Science: 83 Hands-On S.T.E.A.M. Experiments for Curious Kids (Hearst Home Kids).
As an engineer and the mom of two daughters and a son, Rachel is passionate about making expert-level guidance accessible to every family — not just those who can afford a private sleep consultant. At Betteroo, she combines her rigorous product-testing mindset with firsthand parenting experience to create sleep plans that actually work in the real world.
Featured Media Appearances
Good Morning America · Today Show · CBS Mornings · Fox Business · MSNBC · Anderson Live
Published Work
Good Housekeeping · CNN Underscored · BabyCenter
Harper’s Bazaar · Car & Driver · Good Housekeeping Amazing Science (book)
Articles by Rachel
- Huckleberry App Review: Is It Free, and Is Premium Worth It?
- When Should a Baby Stop Using a Pacifier? Ages, Signs and Gentle Weaning
- Sleep Pressure: What It Is and How It Shapes Your Child’s Sleep
- When Can You Stop Waking Baby to Feed at Night?
- Father Daughter Quotes: 70 Original Lines About Dads and Their Girls
- Emotional Father Quotes From Daughter: 60 Original Lines That Say It
- Father’s Day Quotes: 70 Original Lines for His Card
- Father Son Quotes: 60 Original Lines About Dads and Their Boys
- Happy Birthday Dad Quotes: 60 Original Lines for His Card
- Smart Sleep Coach by Pampers Review: Is It Still Worth It in 2026?
- Toddler Lunch Ideas: 40+ Easy, Balanced Meals Kids Actually Eat
- What Color Light Is Best for Sleep? Red, Amber, and Blue Explained
- I Love You Mom Quotes: 55 Ways to Say It Out Loud
- Happy Mother’s Day Quotes: 60 Original Lines for Every Mom in Your Life
- Short Mom Quotes: 60 One-Liners for Captions, Cards, and Hard Days
- Grateful for Mom Quotes: 55 Thank You Lines She Will Actually Keep
- Dad Quotes: 70 Original Lines About Fathers, From Funny to Heartfelt
- Baby Congestion: Causes, Safe Relief, and When to Worry
- Protein for Kids: How Much They Need and the Best Sources
- Best Gifts for New Parents: Practical Ideas They Will Love
- New Baby Quotes: 55 Lines to Welcome a Newborn, for Cards and Captions
- Short Baby Quotes: 60 Tiny Lines for Captions, Cards, and Prints
- Happy Birthday Mom Quotes: 55 Lines for Her Card, From Sweet to Funny
- Motherhood Quotes: 60 Honest Lines About Being a Mother
- Pregnancy Announcement Quotes: 60 Captions for Telling the World
- When to Start Potty Training: Readiness Signs and Best Age
- Authoritarian vs Authoritative Parenting: Key Differences
- Thumb Sucking: Why Kids Do It and How to Help Them Stop
- When Do Babies Hold Their Own Bottle? Age and Safety Tips
- Baby Girl Quotes: 55 Lines for Announcements, Cards, and Captions
- Catholic Night Prayer: Compline and Evening Prayers for Bedtime
- Pregnancy Quotes: 55 Lines for Every Trimester, Sweet to Honest
- Baby Quotes: 60 Sweet, Funny, and Honest Lines About New Life
- Baby Boy Quotes: 55 Lines for Announcements, Cards, and Captions
- Mom Jokes: 60+ Funny Jokes About Moms, Puns, and One-Liners
- Free Baby Samples: How to Get Free Baby Stuff by Mail in 2026
- Toddler Bunk Beds: Safety, Buying Guide, and What to Look For
- Toddler Age Range: What Age Is a Toddler? A Clear Guide
- Halloween Games for Kids: 25+ Party, Classroom & Outdoor Ideas
- Knock Knock Jokes for Kids: 50+ Funny, Clean Jokes to Tell
- Halloween Jokes for Kids: 40+ Spooky, Silly, Not-Scary Jokes
- Halloween Songs for Kids: Fun, Not-Scary Tunes for Little Ones
- Puppet Show Ideas for Kids: Easy Puppets, Stages, and Stories
- Funny Facts for Kids: 50+ Weird and Hilarious True Facts
- Family Movie Night Ideas: Themes, Snacks, and Fun for Everyone
- Best Bubble Guns for Kids: A Complete Buying and Safety Guide
- Age-Appropriate Chores for Kids: A Complete By-Age Guide
- Nostalgic Childhood Toys: Classic Toys Worth Remembering
- Halloween Facts for Kids: Fun History and Spooky Trivia
- School Jokes for Kids: Funny, Clean Jokes About School
- Paper Games: Fun Pen-and-Paper Games for Kids and Families
- Spooky Stories for Kids: Not-Too-Scary Tales to Tell
- Brain Breaks for Kids: Quick Activities to Refocus and Recharge
- Kids Fitness Activities: Fun Ways to Keep Children Active
- 90s Kids Shows: Classic Cartoons and TV to Watch With Your Kids
- Card Games for Kids: Easy and Fun Games for Every Age
- How to Call Santa: Free Ways to Reach Santa Claus
- 150+ Best Dad Jokes That Are Bad Enough to Be Great
- The Best Family Vacation Spots for 2026, by Kid Age
- 150+ Silly Jokes for Kids (Clean, Funny, and Giggly)
- Names for Grandma: 150+ Cute Grandmother Nicknames
- 50+ Halloween Activities for Kids (Crafts, Games, and Science)
- Starting Solids: When and How to Introduce Solid Foods
- 50+ Halloween Movies for Kids, Sorted by Age
- 200+ Would You Rather Questions for Kids (Funny and Clean)
- NICU Baby: What to Expect and How to Cope
- Coding for Kids: A Parent’s Guide to Getting Started
- Childhood Shows: 45+ Classic Kids TV Shows Worth Rewatching
- Baby First Foods 4-6 Months: A Complete Starting Solids Guide
- Easter Movies: 30+ Family Films for Every Age
- 2 Week Old Baby: Milestones, Feeding, Sleep, and What to Expect
- Interesting Facts About Me: 120+ Ideas for Icebreakers and Introductions
- Fact of the Day: 100+ Random Facts to Share Every Day
- How to Use a Pregnancy Pillow: Positions, Types, and Tips for Better Sleep
- Fun Facts About Animals for Kids: 50+ Amazing Animal Facts
- All About Me Questions: 50+ Fun Prompts and Facts About Yourself
- Random Facts for Kids: 60+ Amazing, True, and Fun Facts
- When Does Nesting Start? Signs, Timing, and How to Nest Safely
- Trivia for Kids: 60+ Fun Trivia Questions by Age and Category
- Best Kids TV Shows: 25 Top Picks by Age (2026 Parent Guide)
- Riddles for Kids: 45+ Easy, Funny, and Hard Riddles With Answers
- Science Experiments for Kids: 16 Easy, Safe At-Home Activities
- Best Family Movies for Kids: 30 Picks for Every Age
- Jokes for Kids: 45+ Funny, Clean Jokes Kids Will Love
- Fun Facts for Kids: 30 Amazing Facts About Animals, Space, and the Body
- Birthday Freebies: How to Get Free Food, Gifts, and Deals on Your Birthday
- Is Santa Real? How to Answer Your Child and When to Tell the Truth
- Brain Teasers for Kids: 20 Logic, Math, and Word Puzzles With Answers
- Rainy Day Activities for Kids: 40+ Ideas by Age
- Why Is My Baby So Fussy? Causes and How to Soothe
- Outdoor Games for Kids: 25+ Fun Ideas by Age (Little or No Gear)
- Bedtime Stories for Kids: Best Books, Tips, and How to Read Them
- Traveling With a Baby or Toddler: Best Places, Tips, and Safety
- How to Get Free Baby Stuff: Boxes, Samples, and Real Freebies
- Indoor Activities for Kids: 30+ Rainy-Day Ideas by Age
- Best Shows for Toddlers: Expert Picks and Screen-Time Rules
- Party Games for Kids: Fun Ideas by Age (Little or No Supplies)
- Chore Charts for Kids: Age-by-Age Ideas That Actually Work
- Breast Pain After Pumping: Causes, Relief, and When to Worry
- White Noise for Babies: Benefits, Safety, and How to Use It
