AUGUST 2026 · 8 BAY AREA CHILD BEHAVIOR COACHES · CHECKED ONE BY ONE
Child Behavior Coaches in the San Francisco Bay Area
Every consultant on this page was checked against their own site, Yelp, and the program that certified them. Search by name, filter by neighborhood, scroll the list. Contact info is right there.
Browse by neighborhood
Each dot is one of the 8 consultants in this directory, placed on their primary service area. Hover for details, click to open the profile, or tap a neighborhood pill below to filter the list.
Find your match
Filter by neighborhood, format (virtual or in-home), or just type a name. The list below updates as you go.
Abigail Wald
Mother Flipping Awesome · Marin County
Hand in Hand Parenting Certified InstructorCustomized parenting for strong-willed and highly sensitive kids – the ones who don't respond to standard approaches.
Brock Hudson
Brock Hudson Coaching · Berkeley
Connected Parenting Certified Coach · Autism Support Coach · 20+ years in youth development, education and family supportQueer, non-binary, neurocomplex parent coach offering neurodiversity-affirming, trauma-informed, attachment-based parenting support.
Elana C. Reinin
Elana Reinin Coaching · Berkeley
CPCC · Certified Positive Discipline Parent Educator · MPH, UCLA · BA in Social Welfare, UC BerkeleyCertified coach with a decade of experience helping parents build deeper connections with their kids using positive parenting principles and a strengths-based…
Julie King
Julie King, Parent Educator · San Francisco Bay Area
Parent Educator · co-author, How To Talk So Little Kids Will Listen and How To Talk When Kids Won't ListenParent educator and co-author of the How To Talk books, working with parents on the causes of children's behavior and what to say in the moment.
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Lindsey Ryan
Lindsey Ryan Coaching · Santa Clara
PCI Certified Parent Coach · BA in Children's StudiesParent coaching for families navigating behavior, emotions, boundaries and routines, drawing on 20 years working with children, adolescents and families.
Marcilie Smith Boyle
WorkingParenting · Oakland
Certified Positive Discipline Trainer · CPCC · MBA, Harvard Business School · BA, DartmouthCertified Professional Co-Active Coach helping busy parents and professionals parent with more peace, purpose and joy.
Tosha Schore
Parenting Boys Peacefully · Walnut Creek
MA · Hand in Hand Parenting trained · SPACE trained · Dispute Resolution · Certified Step into Your Moxie FacilitatorEmpowering parents and the professionals who support them, specialising in anxiety, aggression, defiance and conflict resolution.
Rebecca Walsh
Early Childhood Matters · San Francisco
MA · Founder and Director, Early Childhood MattersSupporting families on the road to connected and effective parenting through workshops, playgroups, classes and private consultations.
Know a Bay Area child behavior coach who isn’t on this list?
Email hello@betteroo.ai with the consultant’s name and website, or flag anything that needs an update. We re-check the directory monthly.
Not sure if this is behavior or a stage?
Betteroo’s free 3-minute screen gives you a calm, science-grounded read on what’s going on — no booking, no labels.
Try the 3-min screen →All consultants by neighborhood
Jump to your part of Bay Area: Bay Area (Citywide) · East Bay · North Bay · San Francisco · South Bay
Bay Area (Citywide) child behavior coaches (1)
- Julie King Julie King, Parent Educator · San Francisco Bay Area
East Bay child behavior coaches (4)
- Brock Hudson Brock Hudson Coaching · Berkeley
- Elana C. Reinin Elana Reinin Coaching · Berkeley
- Marcilie Smith Boyle WorkingParenting · Oakland
- Tosha Schore Parenting Boys Peacefully · Walnut Creek
North Bay child behavior coaches (1)
- Abigail Wald Mother Flipping Awesome · Marin County
San Francisco child behavior coaches (1)
- Rebecca Walsh Early Childhood Matters · San Francisco
South Bay child behavior coaches (1)
- Lindsey Ryan Lindsey Ryan Coaching · Santa Clara
How Bay Area parents choose
- These are non-clinical parenting coaches — they work with parents and do not diagnose or treat children.
- No BCBAs, ABA providers, psychologists, or clinical therapists are listed here, on purpose.
- If behavior is unsafe, sudden, or flagged by school, start with your pediatrician, not a coach.
- Credentials, pricing, and quotes are reproduced verbatim; a blank means we could not verify it.
Important
Everyone listed here is a non-clinical parenting or behavior coach. They are not therapists, psychologists, or behavior analysts: they do not diagnose, they do not treat, and they do not provide ABA or any other clinical intervention. Coaching is support for parents, not treatment for children. If your child’s behavior is putting them or anyone else at risk, or you suspect an underlying condition, start with your pediatrician, who can refer you to a licensed clinician.
Common questions Bay Area parents ask
What does a child behavior coach actually do?
A Bay Area child behavior coach works with the parent, not the child. They help you read what’s driving a behavior, then give you concrete things to say and do — around tantrums, limits, transitions, sibling conflict, bedtime resistance, and big feelings. They are coaches and educators, not clinicians, and they do not diagnose or treat.
Is a behavior coach the same as a BCBA or an ABA provider?
No, and this directory deliberately excludes them. BCBAs and ABA providers deliver a clinical behavioral intervention, usually to the child and often billed to insurance. The coaches here work with parents on everyday parenting, are not licensed to treat, and take no insurance for clinical services. If you are looking specifically for ABA or a clinical behavioral assessment, ask your pediatrician for a referral rather than using this page.
When should I call a clinician instead of a coach?
Call your pediatrician first if your child’s behavior is unsafe to themselves or others, if it appeared suddenly or changed sharply, if it is badly affecting eating or sleeping, if school has raised a formal concern, or if you suspect a developmental or mental-health condition. In California, children under three can be referred to a Regional Center for early intervention. A coach can be a good complement to clinical care, but is not a substitute for an evaluation.
How much does a child behavior coach cost in the Bay Area?
Rates vary and most coaches sell packages rather than single hours. Where a coach posts their rates publicly we reproduce them verbatim, and where they don’t, the field is blank rather than estimated. Most offer a free intro call, which is the cheapest way to test the fit.
Do these coaches work over video?
Most do, and several work exclusively online. Parent coaching translates well to video because the work is a conversation with you about what happened at home, not an observation of your child. That means a coach in Oakland or Santa Clara is a realistic option wherever in the Bay Area you live.
How we checked this directory
Every provider was checked against their own website, professional listing, and where applicable a certifying body or professional directory. We re-check monthly. A representative sample of our sources:
- Abigail Wald · https://abigailwald.com/
- Brock Hudson · https://www.brockohudson.com/
- Elana C. Reinin · https://elanareinin.com/
- Julie King · https://julieking.org/
- Lindsey Ryan · https://www.lindseyryancoaching.com/
- Marcilie Smith Boyle · https://workingparenting.com/
- Rebecca Walsh · https://www.earlychildhoodmatters.org/
- Tosha Schore · https://www.toshaschore.com/
Spot an error? Email hello@betteroo.ai and we’ll fix it on the next monthly re-check.