Betteroo is an emotionally-attuned personalized sleep coaching tool that helps exhausted parents build an adaptive plan that actually fits their baby and their life.
I spent 15 years at the Good Housekeeping Institute testing thousands of products — evaluating whether they actually solved real-world problems.
But when I became a mom, I couldn’t find sleep support that spoke to my experience as an exhausted parent.
Everything was focused on perfect schedules. Nothing was designed for the parent running on empty.
So I built what I wished had existed: Betteroo – expert-backed sleep guidance that adapts to real families, real babies, and real life.
— Rachel Rothman
Co-founder of Betteroo
What Makes Betteroo Different
Most sleep advice is designed for ideal conditions — a well-rested parent, a textbook baby, and perfect consistency. That’s not reality.
Betteroo turns sleep science into small, doable steps, and adjusts your plan when real life inevitably gets messy.
Betteroo helps parents:
✔ Understand why their baby is waking
✔ Get step-by-step sleep guidance
✔ Adapt the plan when regressions or illness happen
✔ Rebuild confidence as a parent
Our Expert Team
Built on a foundation of cross-disciplinary expertise in developmental science, clinical practice, and real-world parenting.
Rachel Rothman
Dr. Meidad Greenberg, MD
Ellen Reisel
Jennifer Jaye, LCSW
Evidence-Based, Always
Betteroo’s guidance is grounded in established sleep and developmental research from organizations including the American Academy of Pediatrics, the National Institutes of Health, and the National Sleep Foundation. Our approach is designed to strengthen the bond between parent and child.
Ready to Get Yourself Back?
Take our free 3-minute quiz.
We’ll ask about you first – because your capacity matters.