
Expert Baby & Child Sleep Training in New York City
Helping families across all five boroughs navigate baby sleep in tight apartments and noisy neighborhoods. Get an evidence-based sleep plan tailored to your city life, right on your phone.
We know what you’ve tried
Dozens of articles. Books. Apps. But none of them account for real city life.
You’ve read everything. Tried the tips. Downloaded the apps. But generic advice like “put them down drowsy but awake” hits different when you’re sharing a one-bedroom apartment or trying to drown out the sirens on the street below.
Here’s what nobody told you: most “personalized plans” are just templates with your baby’s name swapped in. They don’t account for tight quarters, noise pollution, or timing naps around a subway commute. And when your time with wonderful local support – like the postpartum doulas at Baby Caravan or Ancient Song – comes to an end, generic templates leave you wondering what you’re missing.
Betteroo is different. We don’t just give you a plan—we stay with you. When your baby hits a regression, when teething blows everything up, or when real life in NYC gets in the way, we adapt. Because your baby is different, and cookie-cutter advice was never going to work.
You’re not failing at this. You’re exhausted, overwhelmed, and trying to survive something brutal while the world expects you to figure it out alone.
Let us help you find your footing.

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Backed by experts,
Based on science,
Designed for real life.
Built with pediatric sleep specialists, developmental psychologists, and insights from thousands of real parents who’ve been where you are right now.

Grounded in established sleep, developmental research and data from these leading organizations
Why generic sleep training in NYC fails
The sleep training industry has a secret: they design for ideal conditions.
They assume you have the bandwidth for complex routines, a quiet house in the suburbs, and perfect consistency.
And that your child will cooperate if you just “follow the plan.”
But that’s not reality.
Reality is a loud garbage truck waking the baby at 5 AM.
It’s transitioning away from the amazing support of local NYC night nurses or doulas
and suddenly feeling completely on your own.
It’s scrolling through Park Slope Parents or HRP Mamas at 3 AM looking for a lifeline.
Reality is running on 45 minutes of sleep, doing everything “right,” and still watching it fall apart.
We design for real life.
What makes Betteroo better?
- We ask about YOU first — How are you doing? Really. Your capacity matters.
- We adapt in real-time — When something stops working, we adjust the plan.
- We stay through the chaos — No 4-week deadlines. No “just read the plan” emails. We’re here to support you when things get hard.
- We measure what actually matters — Not just “baby sleeps 12 hours.” Did you get yourself back? Can you drink hot coffee? Say yes to plans? Breathe again?
Your baby sleeping better is the proof.
You getting your life back is the point.
Who we are
We’re on a mission to help parents and children sleep better, without guilt, pressure or unrealistic expectations.

Rachel Rothman
Trusted parenting expert who blends science, empathy and real-world experience as a mom of three
Featured
expert on


Ellen Reisel
Developmental psychologist with decades of experience supporting children and parents and multidisciplinary care teams

Jennifer Jaye, LCSW
For more than 15 years, Jennifer has helped children and families better understand developmental, sensory and emotional differences
How It Works
1
Take Quiz
Tell us about YOU (not just baby)
Our 3-minute assessment asks what no one else does: How are you actually doing? What’s your capacity right now?
We build your plan around your reality, not an idealized scenario.
2
Get Your Personalized Plan
A custom sleep plan that adapts
Your personalized plan isn’t a PDF we email and forget.
It evolves – through regressions, teething, travel, and illness.
When something stops working, we adjust.
That’s the point.
3
Get Yourself Back
Support that stays
Daily micro-supports that fit into your real life. Expert guidance when you need it.
No abandonment. No pressure.
We stay until you’ve got yourself back.
Cancel or pause anytime, no guilt.
Why NYC parents choose Betteroo

★★★★★
“Naps were brutal – only 25 minutes, and only if I was a human mattress in a dark Manhattan apartment.
Now, he self-settles in his cot and sleeps for over an hour. It’s consistent and efficient. I forgot what it felt like to drink hot coffee in the quiet during the day.”
Gabby · Working mom, 6-month-old · Brooklyn

★★★★★
“I hadn’t done anything for myself in months—just surviving. Now baby’s down by 7 and I actually have my evenings back. I actually said yes to plans last week. I forgot I could do that; I feel human again.”
Jessica · Mom of two · Upper West Side

★★★★★
“Bedtime used to be the worst hour of my day, especially managing it alone. He understands the cues now and peacefully settles in 15 minutes. No more stalling or battling; I actually enjoy our little routine together now. Single mom life is still hard, but this works.”
Maria · Single mom, 8-month-old · Queens
No more…
Googling at 2AM
Cold coffee
Feeling like you’re failing
Templates as ‘custom plans’
Being left alone with ‘read the program’
Expensive consultants who disappear
Join 24,000+ parents
taking the first step
24,129
Parents took the first step
94%
Felt like themselves again
Your real questions,
our honest answers
We know sleep can feel overwhelming.
It doesn’t need to be.
You’re not alone – and you’re not doing it wrong. Most sleep advice fails because it’s designed for a textbook baby, not YOUR baby. Generic PDFs with your baby’s name inserted aren’t personalized plans.
Betteroo is different because we actually adapt. When something stops working (teething, illness, developmental leaps), we adjust your plan in real-time. We don’t abandon you with “just follow the program” – we stay with you through the chaos.
No. If it feels wrong, we don’t do it. Period.
Betteroo offers multiple gentle approaches – you choose what aligns with your values. Whether you want gradual methods, responsive settling, or something in between, your plan reflects YOUR comfort level. We never ask you to do something that goes against your instincts as a parent.
Most parents notice results within the first week. But here’s what matters more: you’ll start feeling like yourself again. The ability to think clearly. Hot coffee. Making it to the thing you kept canceling.
Your baby sleeping better is the proof – you getting yourself back is the point.
Your baby IS different—that’s exactly why templates fail. A 4-month-old with reflux needs a completely different approach than a 3-year-old with bedtime battles.
Betteroo builds your plan around your specific child: their age, temperament, sleep challenges, feeding method, and your family’s schedule. And when things change (because they always do), your plan changes too.
That guilt? The sleep industry created it. They made you think good parents don’t need help – while profiting from your exhaustion.
Here’s the truth: you’re not failing at sleep training. You’re navigating something genuinely hard while running on empty. Asking for support isn’t weakness – it’s the smartest thing you can do for yourself AND your child.
We designed this for parents running on fumes. Daily micro-supports take 5-15 minutes, not hour-long modules. Simple tracking, not complex sleep logs. Everything assumes you’re depleted, not operating at full capacity.
Because you’re not – and that’s okay.
Yes – and this is one of the biggest reasons Betteroo works.
Consistency across caregivers is everything. When everyone follows the same approach, your child gets clear cues every time—whether it’s bedtime with mom, naptime with grandma, or the weekend with dad.
Your plan includes sharing with unlimited caregivers at no extra cost.
One plan, one team, real progress.
Betteroo works with YOUR setup, not against it.
Breastfeeding, formula, combo feeding. Crib, bassinet, sidecar, room-sharing. Single parent, two parents, grandparents helping. Reflux, daycare schedules, teething, travel – your plan accounts for all of it.
We meet you where you are and help you reach YOUR sleep goals within YOUR family’s reality. There’s no “right” way to do this—there’s only what works for you.
For medical conditions, we recommend using Betteroo alongside your pediatrician’s guidance. The two work well together.
Betteroo supports children from newborn through age 6, with age-specific guidance for each developmental stage:
- Newborns (0-3 months): Building foundations before formal sleep learning
- Infants (4-12 months): Navigating regressions and emerging self-soothing
- Toddlers (1-3 years): Handling bedtime battles, nap transitions, and big feelings
- Preschoolers (3-6 years): Addressing fears, stalling tactics, and growing independence
Your plan evolves as your child grows. What works at 6 months gets updated for 18 months, then again for age 3.
Plans start at just $1/day – a fraction of the $500–2,000 that sleep consultants typically charge.
You get a personalized plan that adapts as your child grows (newborn through age 6), unlimited caregiver sharing, and ongoing support when things change. No hourly fees, no “package ran out” cutoffs.
Take the free quiz to see your personalized plan.
We offer a 30-day money-back guarantee. If you’re not seeing improvements – or if the plan just doesn’t feel right for your family – reach out and we’ll refund your purchase. No questions, no hassle.
We’d rather you try risk-free than stay stuck wondering “what if.”





