Baby sleeping gently

Expert Baby & Child Sleep Training in New York City

Dozens of articles. Books. Apps. But none of them account for real city life.

You’ve read everything. Tried the tips. Downloaded the apps. But generic advice like “put them down drowsy but awake” hits different when you’re sharing a one-bedroom apartment or trying to drown out the sirens on the street below.

Here’s what nobody told you: most “personalized plans” are just templates with your baby’s name swapped in. They don’t account for tight quarters, noise pollution, or timing naps around a subway commute. And when your time with wonderful local support – like the postpartum doulas at Baby Caravan or Ancient Song – comes to an end, generic templates leave you wondering what you’re missing.

Betteroo is different. We don’t just give you a plan—we stay with you. When your baby hits a regression, when teething blows everything up, or when real life in NYC gets in the way, we adapt. Because your baby is different, and cookie-cutter advice was never going to work.

You’re not failing at this. You’re exhausted, overwhelmed, and trying to survive something brutal while the world expects you to figure it out alone.

Let us help you find your footing.

Toddler sleeping gently

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Backed by experts,
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Designed for real life.

Built with pediatric sleep specialists, developmental psychologists, and insights from thousands of real parents who’ve been where you are right now.

Based on research and data from these leading organizations

Grounded in established sleep, developmental research and data from these leading organizations

Why generic sleep training in NYC fails

The sleep training industry has a secret: they design for ideal conditions.

They assume you have the bandwidth for complex routines, a quiet house in the suburbs, and perfect consistency.
And that your child will cooperate if you just “follow the plan.”

But that’s not reality.

Reality is a loud garbage truck waking the baby at 5 AM.
It’s transitioning away from the amazing support of local NYC night nurses or doulas
and suddenly feeling completely on your own.
It’s scrolling through Park Slope Parents or HRP Mamas at 3 AM looking for a lifeline.

Reality is running on 45 minutes of sleep, doing everything “right,” and still watching it fall apart.

We design for real life.

What makes Betteroo better?

  • We ask about YOU first — How are you doing? Really. Your capacity matters.
  • We adapt in real-time — When something stops working, we adjust the plan.
  • We stay through the chaos — No 4-week deadlines. No “just read the plan” emails. We’re here to support you when things get hard.
  • We measure what actually matters — Not just “baby sleeps 12 hours.” Did you get yourself back? Can you drink hot coffee? Say yes to plans? Breathe again?

Your baby sleeping better is the proof.
You getting your life back is the point.

Who we are

Rachel Rothman, parenting expert

Rachel Rothman

Featured expert on Good Morning America
Ellen Reisel, Developmental psychologist

Ellen Reisel

Jennifer Jaye, LCSW

Jennifer Jaye, LCSW

How It Works

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